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Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow, First Edition by Carrie Hane, Mike Atherton

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Foreword

 

Your Content Is Probably Crap.

In 1951, science-fiction author Theodore Sturgeon gave a lecture at New York University. During the audience Q&A he responded to a remark that the majority of science fiction is terrible by saying “90 percent of everything is crap.”

Rather than refuting the point being made, he made the claim that science fiction is really no different than any other genre in terms of the prevalence of low-quality examples. This point has become known as Sturgeon’s law or Sturgeon’s revelation.

Before going any further, I have some bad news. Based on Sturgeon’s law, there is a 90 percent chance that whatever content you are working on is crap.

Here’s the good news. If you are reading this foreword, it means you found ...

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