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Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow, First Edition by Carrie Hane, Mike Atherton

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Chapter 7 Designing Connected Content

We know, we know. You bought a book about content design, and so far we’ve talked only about research and structure! But the trick to designing connected content is planning those connections in advance. Digging those solid foundations before building upward. Making sure you’re in the right problem space before spending time and money on solutions. That planning pays dividends. Structure, first suggested by research and then expressed through domain and content models, provides a plan for your content work. It ensures that the content you create is rooted in the right domain territory. Your product is your digital property. Think location, location, location.

So now let’s talk about the content itself. After ...

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