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Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow, First Edition by Carrie Hane, Mike Atherton

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Introduction

 

Hey, thanks for buying this book.

And if you’re reading the free preview on Amazon, thanks also to you—you’re illustrating what this book is about: how content created just once can be structured and connected to appear all over the place. But also you should totally buy the whole book.

How Is This a Thing?

Indulge us while we tell you about people you’ve never heard of in a story that goes nowhere. Alternatively, call your mother. Back in 2011, Mike spoke at the Information Architecture Summit about how the BBC was doing a little remodeling of its digital publishing strategy to help people find and explore more world-class BBC content. The talk went down pretty well. It gave an overview of building content structures based on ...

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