Preface
I don’t need to tell you how essential data is. If you picked up this book, then you already know that data powers today’s most proftable businesses. With companies like Google and Meta boasting data-based business models, it’s no surprise that 99 percent of firms said they planned to invest in AI and data in 2021.[1]
While data can bring incredible value, most businesses haven’t unlocked it yet. Poor data quality costs businesses millions per year, with some paying close to a quarter of their annual revenue.[2] If that’s not enough of a reason to change, consider the cultural impact of bad data.
A 2021 survey of C-suite executives found that while investments in AI and big data keep rising, the number of respondents who say they’re data-driven ...
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