Clarify Your Company’s Mission Statement

When I was a research analyst at Gartner, I surveyed several hundred employees at North American businesses with 500 or fewer employees. I wanted to learn how they used data to make business decisions and how confident (or not) they were in doing so. I also wanted to know if having tools and colleagues devoted to data increased employee confidence in using this data to make business decisions.

Across the sectors surveyed, I found the following facts:

  • Employing data scientists makes business leaders more confident that they have the right data and insights to make business decisions.

  • Companies with full-time employees who analyze data also use business intelligence (BI) software more often.

  • Business leaders ...

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