Assess Your Data’s Current State
You can’t make progress if you don’t know where you stand. It’s why the first step in writing your data roadmap might be the most painful: you’ll need to do a complete, honest audit of how your business uses data today. Most businesses overestimate their aptitude with data, and that (lack of) aptitude affects all the ways your business uses data. Your audit will be most effective if you start with some key considerations.
To start, there’s compliance with data privacy laws. Many of these laws are relatively new, from the General Data Protection Regulation (GDPR) in Europe to the California Consumer Privacy Act (CCPA) in California. Governments enacted them to protect consumer data from misuse by businesses, like ...
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