Chapter 4Write Your Data Roadmap
In early 2000, Reed Hastings wanted to sell. As Hastings and his co-founder Marc Randolph sat in Blockbuster’s Dallas office, Hastings whispered that since the video rental giant was a thousand times their size, selling their startup for $50 million was in their best interest. When Blockbuster’s CEO John Antioco entered the room, Hastings proposed that if Blockbuster bought their business, they could run Blockbuster.com as its online video rental arm. But when he heard how much the acquisition would cost, Antioco declined.
You know what happened next. That startup, Netflix, went public two years later and had a $238.89 billion market cap 20 years later. Blockbuster, once the world’s premier video rental service, ...
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