Designing for Behavior Change

Applying Psychology and Behavioral Economics

Stephen Wendel

Editor

Mary Treseler

All rights reserved.

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Editor: Mary Treseler Production Editor: Kara Ebrahim Copyeditor: Jasmine Kwityn Proofreader: Amanda Kersey Indexer: Angela Howard Cover Designer: Randy Comer Interior Designers: Ron Bilodeau and Monica Kamsvaag Illustrator: Leo Fonseca Compositor: Kara Ebrahim

October 2013: First Edition.

Revision History for the First Edition:

2013-10-25 First release

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