Designing for Behavior Change

Part V. Refining the Product

You’ve built one heck of a product. It looks good, it’s engaging, and it incorporates the best of behavioral science. After testing and gathering feedback on the wireframes and prototypes, and building the first versions of the actual product, you’re ready to deploy it. The following chapters cover what comes next: figuring out how much of an impact the product actually has, and generating ideas on how to improve it (see Figure 27).

In terms of the iterative product development process first presented in the Preface, these chapters are about impact, insight, and measuring changes to the product. Chapter 12 gathers data on the product’s current impact and sets a benchmark for future changes to the product. Chapter 13 gathers additional data on user behavior to find the places in the application where users get stuck and develop potential solutions. Chapter 14 further develops those potential solutions and integrates them into the next round of the product development cycle. Those changes to be measured could be fundamental changes to the outcome, actor, or action, or additions to the behavioral plan or user stories that are added to the product’s backlog of tasks to complete.

Figure 27. Part V covers the impact assessment, insight and ideas, and moving deeper into the spiral with changes to the product and measurements of each change in future iterations ...