Chapter 3

The Effective Showcase

In previous chapters, we have established that a portfolio is (1) a showcase for the artistry of a designer and a technician, (2) a reference archive that features processes and design solutions, and (3) a storybook that emphasizes the individual’s professional growth and versatility. In this chapter, we are going to explore using the portfolio as a marketing tool to achieve specific goals.



The audience that it is intended for can define a portfolio. A portfolio used to apply for graduate school may be different from a portfolio used to get a professional design job; a portfolio used to apply ...

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