January 2024
Intermediate to advanced
320 pages
10h 3m
English
Content preview from Digital Analytics for Marketing, 2nd Edition
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CHAPTER 5Data for Digital Marketing Analytics
The Importance of Data
Data is the essential raw material for digital marketing analytics. It is crucial for understanding customer behavior, identifying trends, optimizing strategies, and achieving marketing goals. It comes in numbers, text, images, audio, video, or any other digital ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.