January 2024
Intermediate to advanced
320 pages
10h 3m
English
Content preview from Digital Analytics for Marketing, 2nd Edition
CHAPTER 12Deriving Strategic Insights and
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CHAPTER 12Deriving Strategic Insights and Digital Value
From Digital Marketing Analytics
Data-Driven Marketing
Data is gold for digital marketing. Data-driven marketing is highly warranted by businesses as it is a way to improve customer engagement and loyalty, enhance brand awareness, and increase revenue and market share. Unlike traditional marketing, data-driven marketing seeks to gain a deep understanding of the target audience and the market first, identify and anticipate customer needs, and then orchestrate ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.