January 2024
Intermediate to advanced
320 pages
10h 3m
English
Content preview from Digital Analytics for Marketing, 2nd Edition
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CHAPTER 11Aligning Digital Marketing With Business Strategy
Today’s digital landscapes are evolving constantly. We saw the emerging number of tools and new digital technologies that are available these days for organizations for employ in digital marketing activities. However, these tools and technologies alone are not sufficient for effectively achieving marketing goals. Hence, it is highly ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.