January 2024
Intermediate to advanced
320 pages
10h 3m
English
Content preview from Digital Analytics for Marketing, 2nd Edition
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Tables
1.2 Objectives and Advantages of Digital Marketing
1.3 A Summary of Definitions of Various Marketing-Related Terms Discussed in This Chapter
2.1 KPIs for Digital Marketing and Measurement Tools
5.1 Digital Analytics Maturity Model
6.1 Social Media Key Performance Indicators Matched to Key Business Goals
6.2 Social Media Analytics vs. Business Analytics
6.3 Examples of Social Media Analytics Tools
8.1 Common Use Cases of Text Analytics
8.2 Supervised Learning Example
9.1 Measuring a Voter Marketing Initiative From Start to Finish
9.2 Mapping Key Business Requirements to Key Performance Indicators in Web Analytics
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