January 2024
Intermediate to advanced
320 pages
10h 3m
English
Content preview from Digital Analytics for Marketing, 2nd Edition
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CHAPTER 10Advanced Web Analytics and Web Intelligence
Google Analytics 4
Google Analytics 4 (GA4) is the latest version of the web analytics platform offered by Google. It was introduced in October 2020 as the successor to the previous version known as Universal Analytics. Google Analytics 4 introduces several advanced implementation issues that can be interesting and challenging for marketers. GA4 provides businesses and website owners with valuable insights into their online activities, user behavior, and marketing ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.