January 2024
Intermediate to advanced
320 pages
10h 3m
English
Content preview from Digital Analytics for Marketing, 2nd Edition
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CHAPTER 7Actions, Hyperlink, and Mobile Analytics in Digital Marketing
What Are Actions Analytics?
Actions analytics deals with extraction, analysis, and interpretation of the insights contained in the actions performed by social media users. In social media, platforms actions are a way to express symbolic reactions. For example, ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.