January 2024
Intermediate to advanced
320 pages
10h 3m
English
Content preview from Digital Analytics for Marketing, 2nd Edition
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Contents
1 Introduction to Digital Marketing and Analytics
2 Digital Marketing KPIs, Strategy, Ecosystems, Governance, and More
3 The Evolution of Digital Analytics and the Internet
4 The Growth and Relevance of Social Media in Analytics and Digital Marketing
5 Data for Digital Marketing Analytics
6 Social Media Analytics for Digital Marketing
7 Actions, Hyperlink, and Mobile Analytics in Digital Marketing
9 Basic Web Analytics and Web Intelligence
10 Advanced Web Analytics and Web Intelligence
11 Aligning Digital Marketing With Business Strategy
12 Deriving Strategic Insights and Digital Value
From Digital Marketing Analytics
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.