Chapter 5: Generating Website Traffic
In this chapter, you will learn how to implement some techniques for bringing traffic to the website in Drupal, namely search engine optimization, pay-per-click ads, social media, and affiliate marketing. Drupal will once again prove to be a very adaptable tool that can implement whatever it is you need for your digital marketing strategy to be a success.
In this chapter, we will cover the following topics:
- Search engine optimization
- How to safely move your old website to Drupal
- Pay-per-click (PPC)
- Social media
- Implementing an affiliate program
If you skipped chapters 1-3, I strongly recommend that you read them to better understand and follow the techniques presented in this chapter.
We will start with ...
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