Preface
Drupal is a prominent, open source content management system, well known for its easy content authoring, performance, superior security, and extensibility. It is used all over the world by many well-known companies, brands, government agencies, organizations, and nonprofits to build integrated digital frameworks that increase consumer engagement and boost conversions.
This book will walk you through the fundamentals of digital marketing and the most popular techniques, such as content marketing, email marketing, social media marketing, Search Engine Optimization (SEO), Customer relationship management (CRM), marketing automation, and the most recent developments in website personalization, as well as how to apply them to your Drupal ...
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