Skip to Content
Digital Marketing with Drupal
book

Digital Marketing with Drupal

by José Fernandes
March 2022
Intermediate to advanced
316 pages
6h 8m
English
Packt Publishing
Content preview from Digital Marketing with Drupal

Chapter 6: Communicating with Your Customers

One thing that I constantly tell my team is to always communicate with our customers. That's how we humans build relationships. In my home country, Portugal, we have the saying "Longe da vista, longe do coração," which I think must have some correspondence in all other languages… In English, the rough equivalent is "Out of sight, out of mind." This is very true, especially in the business world, and in the marketing area, it's even more true – if your customers don't "see" you, they forget all about you. They will do business with the ones they remember.

Drupal is a great tool for communication, not just in the passive form when your visitors read your content, but also much more actively by initiating ...

Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.

Read now

Unlock full access

More than 5,000 organizations count on O’Reilly

AirBnbBlueOriginElectronic ArtsHomeDepotNasdaqRakutenTata Consultancy Services

QuotationMarkO’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.
Julian F.
Head of Cybersecurity
QuotationMarkI wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.
Addison B.
Field Engineer
QuotationMarkI’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.
Amir M.
Data Platform Tech Lead
QuotationMarkI'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Mark W.
Embedded Software Engineer

You might also like

Enterprise Drupal 8 Development: For Advanced Projects and Large Development Teams

Enterprise Drupal 8 Development: For Advanced Projects and Large Development Teams

Todd Tomlinson
Drupal 8: Enterprise Web Development

Drupal 8: Enterprise Web Development

Nick Abbott, Richard Jones, Matt Glaman, Chaz Chumley
AI-Powered Commerce

AI-Powered Commerce

Andy Pandharikar, Frederik Bussler

Publisher Resources

ISBN: 9781801071895