Chapter 6: Communicating with Your Customers

One thing that I constantly tell my team is to always communicate with our customers. That's how we humans build relationships. In my home country, Portugal, we have the saying "Longe da vista, longe do coração," which I think must have some correspondence in all other languages… In English, the rough equivalent is "Out of sight, out of mind." This is very true, especially in the business world, and in the marketing area, it's even more true – if your customers don't "see" you, they forget all about you. They will do business with the ones they remember.

Drupal is a great tool for communication, not just in the passive form when your visitors read your content, but also much more actively by initiating ...

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