March 2022
Intermediate to advanced
316 pages
6h 8m
English
Content preview from Digital Marketing with Drupal
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 10: Taking Drupal's Digital Marketing to the Next Level
Drupal has been assisting us for over a decade, evolving and never stopping. Just like Drupal, digital marketing never rests; in both these fields, new approaches and technology emerge year after year.
Something we can count on is that Drupal will continue to support new technologies that allow us to do a better job and provide a better service to our customers.
In this chapter, we will cover the following topics:
- CRM and marketing automation
- Customer data platforms and the personalization of the customer journey
- The future of Drupal and digital marketing
CRM and marketing automation
CRM, marketing automation, and customer data platform integration tools are essential for your ...
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.