Chapter 10: Taking Drupal's Digital Marketing to the Next Level
Drupal has been assisting us for over a decade, evolving and never stopping. Just like Drupal, digital marketing never rests; in both these fields, new approaches and technology emerge year after year.
Something we can count on is that Drupal will continue to support new technologies that allow us to do a better job and provide a better service to our customers.
In this chapter, we will cover the following topics:
- CRM and marketing automation
- Customer data platforms and the personalization of the customer journey
- The future of Drupal and digital marketing
CRM and marketing automation
CRM, marketing automation, and customer data platform integration tools are essential for your ...
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