Direct Selling
by Sara L. Cochran, Anne T. Coughlan, Victoria L. Crittenden, William F. Crittenden, Linda K. Ferrell, O.C. Ferrell, W. Alan Luce, Robert A. Peterson
Sara L. Cochran is a Clinical Assistant Professor in the Department of Management and Entrepreneurship in the Kelley School of Business at Indiana University and serves on the Board of Directors of the United States Association for Small Business and Entrepreneurship (USASBE). Sara is a Fellow with the Direct Selling Education Foundation and represents the Kelley School in the Indiana Startup Ladies. In addition to serving as a Contributing Editor for the Journal of Entrepreneurship Education and Pedagogy (EE&P), Sara’s research has been published in the Journal of Small Business Management, Annals of Entrepreneurship Education and Pedagogy, EE&P, Entrepreneur & Innovation Exchange, and Go-to-Market Strategies for Women Entrepreneurs. ...
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