Direct Selling
by Sara L. Cochran, Anne T. Coughlan, Victoria L. Crittenden, William F. Crittenden, Linda K. Ferrell, O.C. Ferrell, W. Alan Luce, Robert A. Peterson
Writing this book was an opportunity for us to bring together our many years of collective knowledge about direct selling. For decades, we have spoken and written about direct selling, but we had never encapsulated our thoughts and acquired knowledge into a coherent and broad-based discussion about this fascinating entrepreneurial and business strategy. While our individual direct selling passions are diverse, this book’s goal is to bring them together into a tessellation of insight into the various aspects and opportunities of direct selling.
It would be impossible to acknowledge all of the people and companies who have contributed to our understanding and love of direct selling. It is fair to say, however, that this book would ...
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