Direct Selling
by Sara L. Cochran, Anne T. Coughlan, Victoria L. Crittenden, William F. Crittenden, Linda K. Ferrell, O.C. Ferrell, W. Alan Luce, Robert A. Peterson
“This book is a must read for anyone curious about, interested in, or involved with the direct selling channel. The topics are covered thoroughly, and the material is easy to understand. As a lawyer with 30 years of experience in the direct selling marketplace and a former board member of the Direct Selling Education Foundation, I have relied on a variety of materials to explain the ins and outs of direct selling. This excellent book—written by experienced and knowledgeable academics and business leaders—is exactly what I have sought all these years!”—Kerry Tassopoulos, The Tassopoulos Law Firm PLLC
“Direct Selling: A Global and Social Business Model is not your typical attempt at a template/process manual to build a business with ...
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