March 2026
Intermediate
200 pages
7h 31m
Spanish
Content preview from Diseño de interfaces de IA. (Spanish Edition)
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Capítulo 6. IAagencial : diseño de sistemas que planifican, actúan y se adaptan
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En 1997, Microsoft presentó Clippit, el asistente animado con forma de clip más conocido como Clippy. Con la intención de actuar como un asistente amigable, Clippy intervenía cada vez que parecía que el usuario estaba perdido. «Parece que estás escribiendo una carta», podía decir. «¿Quieres ayuda?».
La visión de Microsoft para Clippy se derivaba de una investigación de la Universidad de Stanford que mostraba que las personas tienden a tratar a las computadoras como seres sociales. Esto sugería que si las computadoras pudieran comportarse más como colegas serviciales, los usuarios las aceptarían y se involucrarían con ellas. Microsoft había probado esta premisa en 1995 con Microsoft Bob, una interfaz amigable con el perro Rover, diseñada para ayudar a las personas con conocimientos mínimos de informática a navegar por sus PC sin necesidad de un manual (véase la figura 6-1). Sin embargo, Bob fracasó en menos de un año, y los críticos se quejaron de que esta herramienta, de funcionamiento lento, infantilizaba a los usuarios.
Sin desanimarse, Microsoft contrató a un ilustrador para que diseñara un elenco ampliado de posibles asistentes para Office 97. Los personajes resultantes sumaban más de 250 e incluían animales, robots, globos terráqueos, profesores inspirados en Shakespeare y Einstein, ...
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