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Disruptive Technologies, 2nd Edition
book

Disruptive Technologies, 2nd Edition

by Paul Armstrong
January 2023
Intermediate to advanced
248 pages
6h 31m
English
Kogan Page
Content preview from Disruptive Technologies, 2nd Edition

02

Disruptive and emerging technology: the brutal truth

What’s the problem here?

The issue at play is the customer experience and perception of your brand. Whether it is a product that doesn’t work, doesn’t work for long or increases the time to the desired outcome (leaving quickly, paying securely), bad technology is causing a lot of headaches for companies and consumers alike. Most of us have felt the frustration of not being able to pay via contactless means and while this is dubbed a ‘first-world problem’ it is a big one for companies looking to maintain and grow loyalty in a world where people’s attention is at an all-time low. Ultimately, poor technology – whether you create it or use it – affects a business’s bottom line. From websites ...

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Publisher Resources

ISBN: 9781398609211