January 2023
Intermediate to advanced
248 pages
6h 31m
English
The issue at play is the customer experience and perception of your brand. Whether it is a product that doesn’t work, doesn’t work for long or increases the time to the desired outcome (leaving quickly, paying securely), bad technology is causing a lot of headaches for companies and consumers alike. Most of us have felt the frustration of not being able to pay via contactless means and while this is dubbed a ‘first-world problem’ it is a big one for companies looking to maintain and grow loyalty in a world where people’s attention is at an all-time low. Ultimately, poor technology – whether you create it or use it – affects a business’s bottom line. From websites ...
Read now
Unlock full access