What to look out for
This chapter is about roadblocks, speed bumps and problems that will occur on your journey.
Specifically, you will learn to:
look at why disruptive strategies can go wrong (and what to do about it);
understand what to do when disruption threatens your company;
understand the icebergs and how to navigate the different types;
persuade your company to accept change;
explore some tried and tested ways to encourage disruption, innovation and innovative thinking.
As previous chapters have described, disruption happens for a wide number of reasons but generally when things aren’t quite right or a company gets complacent with the status quo. Numerous companies continue to fail to change for a wide variety of reasons: ‘big ships ...
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