Dis-innovation
This chapter focuses on larger topics that will impact the future of your business and disruptive technology strategies:
why just thinking differently won’t save you;
why thinking ‘big changes are hard’ and ‘small changes are easy’ is wrong;
what needs to change in order for your company to be ready for 2026.
So far in the book we have discussed and touched upon some key indicators surrounding disruption: distribution changes, production efficiencies, consumer behaviour shifts, competition coming from the side and new laws or regulations among others. Each of these changes has implications and responses that will differ based on the industry you are in and the type of culture you have. The key – beyond spotting them early ...
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