Complex TBD
The coming chapter will enable you, your business or department to:
follow steps to complete your own complex TBD framework;
identify core areas of interest and areas that can be de-prioritized based on your own company objectives;
avoid common pitfalls when thinking about disruptive technologies and emerging technologies;
maximize the chance of success and secure additional funding if/as required.
The previous chapter focused more on a light touch (or use) of the larger TBD framework. In this chapter, we will explore an advanced version of TBD or (TBD+) which will enable you to create a focused grid of investment – be that money, time or attention for your business or brand. In this chapter, you will learn how to prepare the ...
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