CHAPTER 4

THE POWER OF 90 MINUTES | FOCUS

Distraction is one the biggest roadblocks to innovation. And the more globally dispersed your team, the greater the potential for distraction. From managing countless religious and national holidays to dealing with round the clock virtual team meetings, the interruptions and ubiquitous ping of technology, speed, and multitasking are often the enemies of culturally intelligent innovation. As a result, it’s absolutely essential that we learn how to focus. Focus on a diverse team requires self-control, each person using his brain to its fullest, and learning how to regulate technology use. And it starts with tackling projects one 90-minute block at a time, the ideal amount of time to spend on a creative ...

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