February 2016
Intermediate to advanced
240 pages
6h 57m
English
Content preview from Driven by Difference
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
CHAPTER 10
DESIGN: CREATE AND TEST FOR DIVERSE USERS
In today’s image-conscious world, the way an innovation is designed and tested can easily make or break its success. Gerber’s infamous faux pas when introducing baby food to the West African market stemmed from assuming that a cute baby face on the label would sell baby food anywhere. Gerber saw an opportunity to provide middle-class consumers in places like Ghana and Liberia with the convenience and nutritional benefits of baby food. The company launched its product at a very low price with lots of promotions including free samples, but very few people picked up the samples and even fewer ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.