October 2012
Intermediate to advanced
288 pages
6h 55m
English
book
Drucker on Marketing: Lessons from the World's Most Influential Business Thinker
by William Cohen
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Contents
Introduction Drucker and His Different Marketing Approach
Part IThe Ascendancy of Marketing
1 Two Different Views on the Development of Marketing
2 The Purpose of Business Is Not to Make a Profit
3 Any Organization Has Only Two Functions: One Concerns Marketing, and the Other Is Marketing
Part IIInnovation and Entrepreneurship
6 Where the Best Innovations Come From: The Seven Mothers of Invention
9 Drucker’s Entrepreneurial Marketing
Part IIIDrucker’s Marketing Strategy
10 The Best Way to Predict the Future Is to Create It
11 The Fundamental Marketing Decision
12 Drucker’s New Certainties for Formulating Marketing Strategy ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.