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Easier
book

Easier

by Chris Westfall
December 2021
Intermediate to advanced content levelIntermediate to advanced
224 pages
4h 18m
English
Wiley
Content preview from Easier
Schematic illustration of a triangle with the text labeled, creating the future. An illustration of text reads, what people think of as the moment of discovery is really the discovery of the question.

The Client noticed the high arches of freeway above and around the MoPac Expressway. In the past, a highway was just a way to get somewhere. But on his drive around North Austin, he noticed the differences between where he had been and where he was going. Heading into the residential area, restaurants and retail shops piqued his curiosity. He noticed that there was a lot of activity on the sidewalks of Austin on this fine midwinter morning. A cool breeze made its way into the SUV.

With his left elbow sticking out of the window, the Client considered how things had changed for him. He had the impulse to explore other job opportunities, but ultimately realized that he valued something other than the stability of the consistent paycheck. Entrepreneurship was his intended destination, and he was hoping to find new ideas to help launch his business. His Coach had encouraged him to explore the unknown. He didn't need a GPS to help him get there.

The Client had begun socializing the idea of starting a consulting business, designed around “M&A activity” (in other words, mergers and acquisitions – buying businesses or acquiring technology that could help expand a company's product portfolio, or their distribution network, or perhaps rounding out their capabilities in other ways). He ...

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Publisher Resources

ISBN: 9781119834571Purchase Link