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Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property, Second Edition
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Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property, Second Edition

by Suzanne S. Harrison, Patrick H. Sullivan
December 2011
Intermediate to advanced
269 pages
6h 26m
English
Wiley
Content preview from Edison in the Boardroom Revisited: How Leading Companies Realize Value from Their Intellectual Property, Second Edition

Contents

Acknowledgments

Chapter 1: Introduction

Why Update Edison in the Boardroom?

A Brief History

The Edison Mind-Set

The Intellectual Property Management System

Summary

Chapter 2: The Changing Environment for IP Management

The Rise of the NPE (Nonpracticing Entity)

Technology Convergence

The Arrival of the Chief Intellectual Property Officer (CIPO)

The Globalization of Business

The Changing Legal Environment

The Continuing Lack of a Formal IP Marketplace

The Rise of the IP Investor

Summary

Chapter 3: Level One: Defend Position

What Level One Companies Are Trying to Accomplish

Functions, Tools, and Capabilities Quiz: Questions Only You Can Answer

Best Practices for Level One: Defend Position

Summary

Chapter 4: Level Two: Manage Costs

What Level Two Companies Are Trying to Accomplish

Best Practices for Level Two: Manage Costs

Summary

Chapter 5: Level Three: Capture Value

What Level Three Companies Are Trying to Accomplish

Best Practices for Level Three: Capture Value

Summary

Chapter 6: Level Four: Synthesize Opportunities

What Level Four Companies Are Trying to Accomplish

Best Practices for Level Four: Synthesize Opportunities

Summary

Chapter 7: Level Five: Shape the Future

What Level Five Companies Are Trying to Accomplish

The Characteristics of the Future

The Characteristics of Sustainable Corporations

Best Practices for Level Five: Shape the Future

Summary

Chapter 8: What to Do When You’re Not on the Pyramid

Is My Company on the Pyramid?

Is My Company a Candidate for the ...

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Publisher Resources

ISBN: 9781118170120Purchase book