December 2011
Intermediate to advanced
269 pages
6h 26m
English
Summary
Journeying forward with Thomas Edison, we’ve learned how Level Four companies use invention and innovation to their advantage and how they manage the risk associated with patent portfolios. This is knowledge that builds upon how companies create strong IP management functions at the Defend Position level, the Manage Costs level, and the Value Capture level.
Are you ready for the final and perhaps most exciting level of all—Level Five, where companies use their IP and other intangibles to Shape the Future?
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