July 2010
Intermediate to advanced
123 pages
3h
English
Content preview from Effective Sales Force Automation and Customer Relationship Management
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Chapter 2
Technology Application Versus Business Strategy
Before we discuss the issues related to relationship strategy, let us go back to the basics and find out what “marketing” means and why there is focus on a new form of marketing, referred to as “relationship marketing.”
The group of actual and potential buyers and sellers who come together to satisfy each other’s needs and wants through exchange is an easy explanation of the term “market.” Marketing is defined as a social and managerial process that helps individuals and organizations obtain what they need and want through creating and exchanging products and value with others. A customer need resembles a state at which a customer feels as though he or she is lacking something that could ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.