July 2010
Intermediate to advanced
123 pages
3h
English
Content preview from Effective Sales Force Automation and Customer Relationship Management
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Chapter 5
Careful planning is required before an organization actually starts implementing a customer relationship management (CRM) system, and the most important principle is to keep the process simple. Organizations often get into the mode of reinventing the wheel while incorporating the CRM system into its existing structure. Only in rare occasions is it necessary for organizations to reconstruct the whole system from scratch. The focus should be on capitalizing on the resources and processes that the organization already has in place. This will flatten the learning curve for the workforce. Yet, there will be some areas where firms do need to start fresh, and such decisions should not be taken lightly. Planning ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.