Effective SEO and Content Marketing

Index

• 301 redirects, 7
• 302 redirects, 7
• 404 errors, 8

• A
• access, 5
• accessibility, 57–58
  • image tags, 57
  • SEO tags, 58
  • sitemaps, 58
  • text-based format, 58
  • video content, 58

• AdWords Keyword Planner, 11
• AI (artificial intelligence), 219, 221–224. See also ML (machine learning)
  • algorithms and, 223–224
  • content production and, 224
  • expert interview, 224–230

• Alexa, 215, 217
• algorithms
  • AI (artificial intelligence) and, 223–224
  • ranking algorithm, 5
  • updates, 18–20, 287–288

• Amazon optimization
  • experience, 186–188
  • performance, 185
  • relevance, 184–185
  • traffic channels, inbound, 188–189

• Amazon SEO, 95
• analytics, 48–57
• analytics reporting
  • competitive analysis, 84
  • monthly/quarterly, 84
  • new website consultation, 85
  • redesign, 85

• analytics/reporting resource, 111
  • project goals and, 118

• AnswerThePublic, 120
• app store optimization, 97
• App Store optimization, 201–203
• architecture, 59–62
• article reviews, 93–94
• assets, 266–270
• audience, website and, 24
• auditing
  • content formats, 269–270
  • content marketing, 85
  • media audit, 268–269
  • technical audits, 25, 83
    • ML (machine learning) and, 219–220
    • Screaming Frog, 26–40

• auto insurance brand case study, 307–308
• automotive brand case study, 304–305

• B
• Bing
  • links, quality, 17
  • on-page elements, 17
  • optimizing, 263–265
  • ranking tips, 17–18
  • social media signals, 17

• Bixby, 215
• blogs, 196–197
• bots, 5
• brand, 75–77
  • building, 279–281
  • initiative failure, 77–79
  • marketing, skill set, 80–81
  • researcher/planner, 111
    • project goals and, 117–118 ...