Effective SEO and Content Marketing

Introduction

This book came about after many intensive hours in the digital marketing, content, and SEO spaces. I've been in the industry for 20 years and have had all kinds of experiences, clients, and projects: some good, some not as good. This book is designed to offer modern-day marketers the templates, processes, education, and other resources to help them execute free traffic initiatives through effective search engine optimization (SEO) and content marketing. I've seen many wasted hours on projects that didn't meet goals, and this book outlines how to ensure your program runs as optimally as possible. SEO and organic content are often underutilized and overlooked across the marketing realm. SEO is not merely trying to improve your website ranking on Google. SEO can spark and optimize ideas, and organic content can be the form for those ideas.

SEO is no longer a stand-alone discipline; it has evolved beyond a simple marketing tactic that should be applied throughout the marketing process. I would argue it should be used to inform and regulate the complete marketing process in an effort to optimize free traffic levels to your brand.

In my opinion, maximizing your organic (free) traffic channels should be a top priority, and this book provides insight on how to do that. This is the most effective way to spend total marketing efforts and dollars. From working with social media influencers to steering creative ideas and campaigns, modern-day SEO requires a full-service perspective ...