November 2012
Intermediate to advanced
240 pages
4h 53m
English
book
Emerging Markets Rule: Growth Strategies of the New Global Giants
by Mauro Guillen, Esteban Garcia-Canal
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AXIOM 2Cater to the Niches
Follow the path of least resistance.
Any customer can have a car painted any color that he wants so long as it is black.
—HENRY FORD
IN 1909, HENRY FORD PROPOSED A RADICAL IDEA, THE world embraced it, and thus was launched the age of Mass Production and Mass Consumption—mass with a capital M. Ford made one car—the Model T—in one color, basic black. If you wanted a Ford, that was the choice. And it worked. By paying attention to the mainstream of the market and neglecting the niches, Henry Ford became history’s first billionaire.
Unfortunately, many executives today are stuck in a Henry Ford time warp. They continue to believe that only the mainstream mass market is attractive from the point of view of growth potential ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.