Emerging Markets Rule: Growth Strategies of the New Global Giants
by Mauro Guillen, Esteban Garcia-Canal
AXIOM 3Scale to Win
How else can you conquer the world?
More steel rails more bicycles more spools of thread more armorplate for battleships more bedpans more barbedwire more needles more lightningrods more ballbearings more dollarbills …
—JOHN DOS PASSOS
THE GREAT AMERICAN WRITER JOHN DOS PASSOS described better than anyone the unpunctuated, seamless flow of production that characterized the industrial age of Andrew Carnegie, Frederick Taylor, and Henry Ford. The immense possibilities offered by economies of scale intoxicated the minds of politicians, social reformers, and business leaders alike. Engineers and efficiency whizzes became the most sought-after experts of the day. They ushered in the period of American industrial supremacy that ...
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