EMPOWERED

About the Authors

Marty Cagan

Before founding the Silicon Valley Product Group to pursue his interests in helping others create successful products through his writing, speaking, advising, and coaching, Marty Cagan served as an executive responsible for defining and building products for some of the most successful companies in the world, including Hewlett‐Packard, Netscape Communications, and eBay.

Marty began his career with a decade as a software developer at Hewlett‐Packard Laboratories—conducting research on software technology and building several software products for other software developers.

After HP, Marty joined a then‐young Netscape Communications Corporation, where he had the opportunity to participate in the birth of the internet industry.

Marty was most recently senior vice president of product and design for eBay, where he was responsible for defining products and services for the company's global e‐commerce trading site.

During his career, Marty has personally performed and managed most of the roles of a modern software product organization, including product management, software development, product marketing, user‐experience design, software testing, engineering management, and general management.

As part of his work with SVPG, Marty is an invited speaker at major conferences and top companies across the globe.

Marty is a graduate of the University of California at Santa Cruz—with Bachelor of Arts degrees in computer science and applied economics—and of ...