EMPOWERED

CHAPTER 81The Destination

If you recall, I opened this book by describing the situation I so often encounter in companies. Now that we've discussed the work necessary to transform, I'd like to revisit this list, this time with where I hope your transformation will take you.

The Role of Technology

Your company understands the critical and essential role that technology plays in enabling your business, and the experience you provide to your customers.

When new technologies emerge that you believe have the potential to be relevant, you immediately designate some engineers to learn that technology and to consider how it may be able to help solve problems for your customers in ways that are just now possible.

This goes far beyond using technology for operational efficiencies. You understand that technology allows you to reconsider what's possible and reimagine every aspect of your existing business.

You view your product managers, product designers, engineers, and data scientists as absolutely core to your business. You would no sooner consider outsourcing them than you would outsource your executives.

Coaching

You have developed and embraced a culture of coaching. Every single member of a product team has at least one manager that is committed to helping her reach her potential. You have built a reputation as a company where ordinary people who are competent and have good character can develop into a member of an extraordinary product team.

Staffing

Your hiring managers know that ...