CHAPTER 6A Guide to EMPOWERED
Who This Book Is For
This book is intended for anyone interested in creating a strong product organization—from a startup founder to the CEO of a major technology‐powered company.
Specifically, the book is aimed at product leaders and aspiring product leaders. Especially the leaders of product managers, product designers, and engineers.
When you see a reference to “product person,” that is normally anyone in product management, product design, or engineering. The person might be an individual contributor or a manager.
While there are many other roles you may find within a given product team—delivery manager, user researcher, data analyst, data scientist, and product marketing manager being the main ones—this book focuses on the three core roles of product manager (PM), product designer (designer), and engineering tech lead (tech lead).
When you see a reference to a “product leader,” that is normally a manager/director/VP/CPO of product management, manager/director/VP/CDO of product design, or a manager/director/VP/CTO of engineering.
Unless stated otherwise, the advice in the book is aimed at product leaders.
If some advice is aimed at a specific role, such as a product manager, product designer, tech lead, or data scientist, then this will be called out explicitly.
While there is some role‐specific information for product designers and their leaders, and engineers and their leaders, there is more information for product managers and their leaders. ...
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