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EMPOWERED
book

EMPOWERED

by Marty Cagan, Chris Jones
December 2020
Intermediate to advanced
432 pages
8h 29m
English
Wiley
Audiobook available
Content preview from EMPOWERED

CHAPTER 64Product Vision and Principles

The company has a strong and compelling product vision and principles, but I will not share it here as it would make obvious the actual company being profiled.

Illustration of a company's strong and compelling product vision and principles, to help
people find the best job possible given their capabilities, and to help employers find strong candidates for their open
positions.

However, I can say that the company was founded on the desire to help people find the best job possible given their capabilities, and to help employers find strong candidates for their open positions.

While that's easy to say, this company depends on repeat business from employers, and when faced with decisions that trade off short‐term benefits for their company versus the long‐term benefit for their customers, I saw them consistently deciding in favor of their customers.

I saw those values and principles play out multiple times, so at least I was personally convinced that they weren't just empty words.

Most important, the leaders of product management, engineering, and design—and the members of the product teams—had the product vision, product principles, and especially the product strategy in mind as they decided on, and then pursued, their team objectives.

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Publisher Resources

ISBN: 9781119691297Purchase Link