Each year, the company's board of directors sets annual company objectives. This involves a substantial amount of consideration and debate among the executive team and the members of the board about business strategy, competitive landscape, and potential levels of investment.
The board has the option of raising additional capital, or using other forms of financing, or deciding the company should focus instead on becoming cash flow positive—potentially at the expense of growth—or anything in between.
The overall guidance this year was to continue to grow and improve the core business—not taking the eye off the ball in terms of helping employers fill jobs, helping seekers find jobs, and continuing to grow the business with strong growth rates.
This year, however, the company has decided there is a promising expansion opportunity in pursuing large enterprises,1 and they want to look into broadening the company's products and go‐to‐market capability to better serve this market.
They have decided to increase the investment level by funding an additional product team (6 additional people), as well as additional enterprise‐specific sales, marketing, and customer‐success staff (11 additional people).
The board explained that, if this initial foray into enterprise goes well, they expect to make a more sizable investment the following year.
As a reminder, ...
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