May 2013
Beginner
232 pages
3h 44m
English
These four types of product are designed to string together and create a product ecosystem. They take a client on a journey from barely knowing your business to feeling great about doing a lot of business with you.
Your potential clients will appreciate a gift that is given in the spirit of being thoughtful.
They will then want to try out something without too much risk. They might be happy to spend a small amount of money for a quick win. Your product for prospects is the perfect thing for them to try you out.
After having two positive experiences with your business, a client may now be open to spending money on your core business. You can also bet they are the right kind of client because they ...
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