CHAPTER 7
STEP 3: ITERATE
Reality never stands still very long.
—Peter Drucker1
The first draft of your exit plan serves as a blueprint for the journey ahead, marking your starting position, the final destination, and the contours of the terrain in between. But these are reflections of your collective thoughts at a given moment in time, corresponding to a set of knowns and unknowns, which start changing the moment you put the plan into writing. As such, your exit plan (and any other plan, for that matter) is a dynamic or living document that is subject to evolution and change as events unfold.
In light of the rapid changes inside and outside of your startup, you must stay vigilant in observing the changing conditions, testing your hypotheses, ...
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