“Being an effective leader today means acting with a sense of urgency: making many decisions quickly under great uncertainty. Experimentation Works describes a vital methodology—large-scale business experimentation—that takes the madness out of that equation and sets you and your organization up for success.”
—AJAY BANGA, President and CEO, Mastercard
“Experimentation Works is required reading for all leaders who want to know how companies like Amazon, Google, and Netflix win through fast-cycle scientific experiments—and how it can be done in their organizations. Making business decisions without experimentation is like bungee jumping without testing the cord. Yet far too many organizations still do this. With Thomke’s clear explanations and ...
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