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Experimentation Works
book

Experimentation Works

by Stefan H. Thomke
February 2020
Intermediate to advanced
288 pages
7h 6m
English
Harvard Business Review Press
Audiobook available
Content preview from Experimentation Works

INDEX

A/A tests, 102, 105

ABCDE framework, 12, 13, 199–203, 221

A/B illusion, 138–139

A/B/n tests, 85, 104

A/B tests, 9, 85–89

by Bing, 81–83

by Booking.com, 86, 87, 156, 159–160, 164, 181–182, 183, 206

ethics of, 138

impact of, 216, 220–222

knowledge gained from, 103

outliers and, 107

by startups, 219, 241n34

use of, 111

acupuncture, 130–131

Adobe Target, 88, 190

agency model, 156

agility, 45

Airbnb, 158

Air Patriots, 119

Altair Engineering, 190

alternative hypothesis, 104

Amazon, 37, 51–52, 83, 90, 107, 119, 122, 132, 137, 155, 163, 218, 222

America’s Cup (1995), 7–8, 27, 29–34, 35, 39

ams AG, 143–144

ancillary effects, 59–60

Anderson, Chris, 238n21

ANSYS, 190

Apple, 15–16, 24, 109, 211

Ariely, Dan, 116–117

artificial intelligence (AI), 228 ...

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Publisher Resources

ISBN: 9781633697119